S Salon Felicita
John — full portrait
Meet the artist

On inheritance, and the long view.

Born of a grandmother's chair and an Aveda training. The studio's quiet specialist for curls, color, and the long-term health of hair.

Salon Felicita is named for her abuela, also a hairstylist — the first person she watched cut hair and the first person who taught her that the chair is a kind of conversation. The same warmth she felt as a child sits at the center of every appointment here.

The work itself is patient. She is CADO certified — a specialist credential that matters in curl work — and was trained by the Aveda Global Artistic Team. She works across textures and traditions: defined curls from 2c through 4c, polished classics, the occasional alternative cut.

What guides every chair is a single conviction: the best hair is the kind you can actually live with at home. So consultations are unhurried. So color is vegan and low-impact. So no one leaves without knowing how to wash, style, and protect what was made together.

Outside the suite, she dances — another way, she says, of listening to texture and rhythm. Family is at the center of everything. The salon, named for her grandmother, is the most direct expression of that.

The path

A practice, in stages.

2017
Cosmetology
Licensed at the Paul Mitchell School, Sacramento.
2019
Aveda Global Artistic Team
Advanced training in cutting, color, and texture.
2021
CADO certification
Specialty credential for curl work — types 2c through 4c.
2023
Salon Felicita opens
Solo suite at Ethan Way. Named for her abuela.
Today
Quiet practice
A small list of regulars; new clients welcomed by consultation.
Off the clock

Dancing, mostly.

When she's not at the chair, she dances. She'll tell you it's the same skill — listening to texture, to rhythm, to the body in front of you. Family time, slow Sunday mornings, and the occasional cooking experiment fill the rest.

off-duty / studio